网络营销创新定位、运行模型及案例分析

网络营销的创新性质包括创新程度和创新效益两个方面。创新程度反映网络营销创新的影响力度,是过程性指标;创新效益反映网络营销的经济效应,是结果性指标。将创新度和效益度垂直相交构成一个二维平面,并将其分别划分为高低两个级别段,可形成四个定位模块,即触网型创新、网络实验型创新、网络营销专家和运营网络型创新。一般情况下,企业网络营销创新往往从触网型创新出发。进而上升到运营网络型创新阶段,但在网络营销实践中,某些创新运动并不是严格地起于触网型创新,而止于运营网络模型,更有逆向运行的情况存在。     

合并会计的经济学思考

在合并会计的研究中引入现代经济学理论 ,可以使我们以开阔的理论视野 ,重新审视合并会计的理论和实务问题。本文在这方面进行尝试 ,以现代经济学为指导 ,重点讨论了合并会计的目的——原则和合并会计制度等问题。     

以保险创新提升中资寿险企业国际竞争力

在经济全球化和人寿保险市场国际化的大背景下,中国寿险业全面竞争的时代已经到来.然而在企业国际竞争力方面,目前中资寿险公司与外国寿险公司之间的差距很大,甚至是巨大的.因此,培育和提升中资寿险企业国际竞争力已迫在眉睫.中资寿险企业可以通过寿险经营理念、寿险制度以及寿险产品3个层面的创新,来提升企业国际竞争力.     

Research on Generation Mechanism of Technical Innovation

Technical advancement includes technology generation, diffusion and aggregation. This paper focuses on researching the mechanism of technology generation from the viewpoint of technology cycle, and the source spring of the generation of the innovation based on technology is scientific discovery. The technical perfection and secondary innovation are determined by the pulling force of demand, unbalanced inducement mechanism and profit. Standardized innovation is the sign of technology mature stage, the limit in demand and supply of technology drives the technical innovation into lag phase.     

全低变工艺开发应用中的问题与对策

讨论了全低变工艺开发过程中遇到的一些问题和对策,对中、小氮肥企业进行技术改造具有一定的参考意义。     

Demand for broad money and expenditure components in Japan: an empirical study

The main objective of the present study is to examine empirically the long-run relation of broad money demand and its determinants in Japan. In contrast with previous study, the present study considers various components of final expenditure demand as determinants that are final consumption goods, expenditure on investment goods and exports. Using quarterly data over the period 1973Q1–2000Q2, the results of the bounds test [J. Appl. Econ. 16 (2001) 289] indicate a stable long-run relationship between demand of real M2 and its determinants. The empirical results also highlight that different domestic demand components yields different effects on Japanese broad money demand behavior. The estimated unrestricted error-correction model appears to track the data well and the results have important policy implications.     

市场失灵与企业创新

新古典理论认为市场失灵会使得资源配置的效率偏离帕累托最优状态,文章认为,市场失灵还会影响到企业的创新方向和创新数量,导致全社会该产生的创新可能创新不够,不该产生的创新却层出不穷,从而降低资源配置的长期效率,针对市场失灵的不同类型,政府只要采取不同的措施,就能够正确引导企业的创新行为。     

通信企业的营销创新

通信企业的营销手段不断丰富,营销能力不断增强。但由于计划经济时代遗留下来的痼疾,我国通信营销的总体水平仍不高,营销方法落后的弊端逐渐暴露,成为阻碍我国通信业发展的一大障碍,因此通信企业需要引入营销创新机制来激发企业活力。文中主要解答以下问题:为什么通信企业需要营销创新?什么是通信企业的营销创新?如何进行通信企业营销创新?文章力图对通信企业营销创新发展之路进行有益的探索。     

常德市科技资源配置现状、问题和对策

文章从科技人力资源、科技资金资源、科技物质资源和科技信息资源等方面分析了常德市科技资源配置的现状、存在的问题,并提出了相应的对策和建议。     

Probability theory in fuzzy sample spaces

This paper tries to develop a neat and comprehensive probability theory for sample spaces where the events are fuzzy subsets of The investigations are focussed on the discussion how to equip those sample spaces with suitable -algebras and metrics. In the end we can point out a unified concept of random elements in the sample spaces under consideration which is linked with compatible metrics to express random errors. The result is supported by presenting a strong law of large numbers, a central limit theorem and a Glivenko-Cantelli theorem for these kinds of random elements, formulated simultaneously w.r.t. the selected metrics. As a by-product the line of reasoning, which is followed within the paper, enables us to generalize as well as to bring together already known results and concepts from literature.Acknowledgement. The author would like to thank the participants of the 23rd Linz Seminar on Fuzzy Set Theory for the intensive discussion of the paper. Especially he is indebted to Professors Diamond and Höhle whose remarks have helped to get deeper insights into the subject. Additionally, the author is grateful to one anonymous referee for careful reading and valuable proposals which have led to an improvement of the first draft.This paper was presented at the 23rd Linz Seminar on Fuzzy Set Theory, Linz, Austria, February 5–9, 2002.